The people behind FoodShop

Hi, I'm Meir.

I built FoodShop because I kept hearing the same story from home bakers. They loved the baking. They didn't love the rest of it: pricing was a guess, labels were a panic on the morning of a market, and the business ran on spreadsheets, notes apps and screenshots in DMs.

So I built something different, for one kind of person: the home baker and small food maker. Today FoodShop runs the whole business around what you make: your recipes and costs, your labels, your shop, drops and pop-ups, your orders, your customers and your rewards. All in one place.

Nearly 100 home bakers tested it and shaped almost every part of it. I've spent more than 25 years building software, and my rule here is simple: every feature has to earn its place, and every screen has to be obvious.

FoodShop is still small, and that's on purpose. I answer my own messages and I talk with bakers most weeks. Jen Drury, a baker who has run her own bakery for 17 years, is now our Head of Community. So when you have a question, you're talking to a baker or to me, not a support desk.

Meir

Hi, I'm Jen, owner of No More Boring Cakes.

For 17 years I've run a fully licensed, health-permitted bakery in California, specializing in custom fondant cakes. I've done it both ways: I subleased three commercial storefronts, then spent the last 12 years at home under the cottage food law. For the past two and a half years, I've also run a self-serve bakery stand out of a converted horse trailer.

I've built my dream business as a one-gal shop, doing everything from start to finish. So I know exactly what it's like to be in your shoes, and I've mentored a lot of bakers along the way.

I also know the value of shortcuts and business tools that make life easier. I spent over two years on another platform, but I switched to FoodShop because the fees were incredibly high and it didn't have the business tools and sales channels my bakery needed. I use FoodShop every day to run my business.

I'm now also FoodShop's Head of Community, so when you have a question you're talking to a baker or to Meir himself, not a support desk.

Jen