0% platform fee on every plan. No credit card to start.
Start selling
Get your products online and take your first orders.
Free keeps 3 recipes live. Have more? Nothing is deleted, they unlock when you upgrade.
Start freeor $11/mo billed yearly billed $132 a year
Run your business
For selling every week.
Everything in Free, plus:
or $24/mo billed yearly billed $288 a year
Grow your business
For an established business with its own brand.
Everything in Starter, plus:
Every plan includes your online shop, Drops, Pop-ups and unlimited Drop calendars.
| Free | Starter | Pro | |
|---|---|---|---|
| Recipes | 3 | Unlimited | Unlimited |
| AI scans a month (recipes, labels, receipts) | 15 | 30 | Unlimited |
| Facebook posts a month | 6 | 20 | 50 |
| Emails to your customers a month | - | 1,000 | 10,000 |
| Payments | Cash | Cash, card, Apple Pay, Google Pay, Venmo, Interac, any payment link | Same as Starter |
| Feature | Free | Starter | Pro |
|---|---|---|---|
| Make it | |||
| Start with cookies | Included | Included | Included |
| Pantry | Included | Included | Included |
| Recipe costing | Included | Included | Included |
| Price that makes money | Included | Included | Included |
| Paste or photograph a recipe | Included | Included | Included |
| Ingredient search | Included | Included | Included |
| Scan ingredient labels | Included | Included | Included |
| Phone to laptop | Included | Included | Included |
| Scale a recipe | Not included | Included | Included |
| Product options | Included | Included | Included |
| Mixed packs | Included | Included | Included |
| Cottage food labels | Included | Included | Included |
| Your allergens | Included | Included | Included |
| Descriptions written for you | Included | Included | Included |
| Change the yield | Included | Included | Included |
| My recipes | Included | Included | Included |
| Sell it | |||
| Choose how you sell | Included | Included | Included |
| Test order | Included | Included | Included |
| Menu first, then orders | Included | Included | Included |
| Online shop | Included | Included | Included |
| Drops | Included | Included | Included |
| Several drops at once | Included | Included | Included |
| Pop-ups | Included | Included | Included |
| Drop calendar | Included | Included | Included |
| Last-chance emails | Not included | Included | Included |
| Schedule future drops | Included | Included | Included |
| Close a drop early | Included | Included | Included |
| Run this drop again | Included | Included | Included |
| Mix & match deals | Included | Included | Included |
| Bundles | Included | Included | Included |
| Pickup or delivery | Included | Included | Included |
| Pickup locations | Included | Included | Included |
| Several pickup places on a date | Included | Included | Included |
| Several pickup times | Included | Included | Included |
| Pickup instructions | Included | Included | Included |
| Lead time | Included | Included | Included |
| Weekly order cutoff | Included | Included | Included |
| Minimum order | Included | Included | Included |
| Daily limit per product | Included | Included | Included |
| Cash or pay at pickup | Included | Included | Included |
| Card payments | Not included | Included | Included |
| Apple Pay and Google Pay | Not included | Included | Included |
| Venmo | Not included | Included | Included |
| Interac e-Transfer | Not included | Included | Included |
| Pay with any link | Not included | Included | Included |
| 0% platform fee | Included | Included | Included |
| Sales tax | Included | Included | Included |
| Tips at checkout | Included | Included | Included |
| Create an order yourself | Included | Included | Included |
| Bring them back | |||
| Subscribe box | Included | Included | Included |
| Email your customers | Not included | Included | Included |
| Rewards: free treat | Not included | Included | Included |
| Rewards: money off | Not included | Included | Included |
| Rewards: welcome gift | Not included | Included | Included |
| Rewards: bring a friend | Not included | Included | Included |
| Rewards: birthday treat | Not included | Included | Included |
| Rewards: bigger rewards | Not included | Included | Included |
| Rewards: only some products | Not included | Included | Included |
| Your logo on the reward card | Not included | Not included | Included |
| Pickup reminders | Included | Included | Included |
| Facebook posts written for you | Included | Included | Included |
| Share anywhere | Included | Included | Included |
| Order emails you can edit | Included | Included | Included |
| My orders page | Included | Included | Included |
| Customer messages | Included | Included | Included |
| Run it | |||
| Orders | Included | Included | Included |
| Sales totals and export | Included | Included | Included |
| Bag stickers | Included | Included | Included |
| New order email | Included | Included | Included |
| Phone notifications | Included | Included | Included |
| Bake plan and shopping list | Not included | Included | Included |
| Pop-up prep | Not included | Included | Included |
| Customer list | Not included | Included | Included |
| Merge customers | Not included | Included | Included |
| Daily orders email | Not included | Included | Included |
| Your business numbers | Not included | Not included | Included |
| Price check reminders | Not included | Not included | Included |
| Install FoodShop as an app | Included | Included | Included |
| Ask the founder | Included | Included | Included |
| Help videos | Included | Included | Included |
| Download your data | Included | Included | Included |
| Your brand | |||
| Name, logo and banner | Included | Included | Included |
| Themes and fonts | Included | Included | Included |
| Your own colors | Not included | Included | Included |
| About, FAQ and contact | Included | Included | Included |
| Your web address | Included | Included | Included |
| Your own domain | Not included | Not included | Included |
| No FoodShop branding | Not included | Not included | Included |
Yes. Your shop, drops, pop-ups and calendars are all free, with cash payments.
No. 0% on every plan. If you take cards, Square charges its normal processing fee.
Yes. Starter is $132 a year and Pro is $288 a year, two to three months free.
Yes, upgrade whenever you're ready.
Questions? Ask Meir